GEO
GEOMarketing in search and in AI answers
I break down how to rank sites in Google and Yandex, get cited in AI answers, and use neural networks in marketing. No fluff, no “secrets” — only what I’ve tested on my own projects.
Three areas
SEOSearch engine optimizationClassic search: technical optimization, semantics, links, breakdowns of Google and Yandex updates.View articles →GEOGenerative Engine OptimizationHow to get into the answers of ChatGPT, Yandex Neuro, and Google AI Overviews — a new traffic channel instead of clicks.View articles →AIAI in marketingTools and approaches: content, analytics, automating routine work with AI — what actually works.View articles →
Latest posts
All articles →Latest news
All news →23
Jul
Google rolled out the August Core Update — what's already visible
The first ranking swings started yesterday. It shakes aggregators and sites with thin AI content the hardest. I expect stabilization by the end of the week.
21
Jul
ChatGPT now cites sources with a FAQ structure more often
Tested on 12 pages: those with a question-and-answer block and explicit definitions get into AI answers noticeably more often. I'm adding FAQ everywhere.
18
Jul
Yandex opened the Neuro API for external sites
Now you can see which queries get your site into Neuro answers. The first proper way to measure GEO traffic in the RuNet.