Latest news

Short notes on Google and Yandex updates, GEO experiments and new AI tools. No longreads — the gist in 30 seconds.

Jul

SEOGoogle Search Central

Google rolled out the August Core Update — what's already visible

The first ranking swings started yesterday. It shakes aggregators and sites with thin AI content the hardest. I expect stabilization by the end of the week.

Jul

GEOexperiment

ChatGPT now cites sources with a FAQ structure more often

Tested on 12 pages: those with a question-and-answer block and explicit definitions get into AI answers noticeably more often. I'm adding FAQ everywhere.

Jul

AIYandex

Yandex opened the Neuro API for external sites

Now you can see which queries get your site into Neuro answers. The first proper way to measure GEO traffic in the RuNet.

Jul

SEOYandex

Yandex tightened its anti-bot — some behavioral-factor manipulators dropped off

For several projects in the niche, competitors who survived on behavioral-factor manipulation vanished. A good moment to take their spots honestly.

Jul

GEOGoogle

Google AI Overviews now cover commercial queries too

Rolled out to "buy/order" queries. Organic clicks dropped 8-15% where an AI Overview appeared on top. I'm rebuilding strategy for zero-click.