How to get into ChatGPT and Yandex Neuro answers
⛶ — open the full map
Drag the map · double click fits it back
AI increasingly answers instead of search. I break down the signals it uses to choose sources and what to change on your site so it cites you.
Why GEO is not SEO
In classic search you fight for the click. In an AI answer there may be no click at all — what matters is getting into the wording of the answer itself and into the list of sources.
Tip
Add a question-and-answer block and explicit term definitions to key pages — AI cites such fragments noticeably more often.
What AI looks at
- Explicit definitions and structured answers.
- Freshness and the material's update date.
- Author authority and the presence of sources.
Checklist of changes
- Add a FAQ block with FAQPage markup.
- Introduce explicit definitions above the fold.
- Add dates and sources.
- Verify that content is accessible without JS.
Sources
- OpenAI — on sources in ChatGPT answers
- Yandex — Neuro documentation
Poll
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