YMYL (Your Money Your Life) — the concept
What YMYL topics are, why they carry special requirements, and how this affects promotion.
What counts as YMYL
Topics that can affect a person's health, finances, safety, or well-being. Search holds them to higher expertise requirements.
- Medicine and health.
- Finance, investments, loans.
- Legal matters.
- Safety.
Tip
For YMYL these are mandatory: a real author with verifiable credentials, sources, and an update date.
Sources
- Google Search Quality Rater Guidelines
