Home/SEO/YMYL (Your Money Your Life) — the concept

YMYL (Your Money Your Life) — the concept

VVitaly GrotUpdated April 11, 2026576 views1 min4.7
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What YMYL topics are, why they carry special requirements, and how this affects promotion.

What counts as YMYL

Topics that can affect a person's health, finances, safety, or well-being. Search holds them to higher expertise requirements.

  • Medicine and health.
  • Finance, investments, loans.
  • Legal matters.
  • Safety.
Tip

For YMYL these are mandatory: a real author with verifiable credentials, sources, and an update date.

Sources
  1. Google Search Quality Rater Guidelines
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